The Brief
Create a launch campaign for a trading app in the space where every crypto app looks the same, and the sentiment is inherently suspicious.
Insight
People trading options that expire the same day are seen as lesser traders, but in reality, they’re half of that entire market.
Idea
Viva Les Bottom Feeders!
The brand audience’s native language is cynicism and self-deprecating humour,
so we used it to create an ad that embraces that. We wrote a hymn of the bottom feeders and make our wonky critters sing it with pride.
*Fun fact: I’ve also sang the part of the Shrimp in this ad.
