Alive With Beauty - Shiseido
A loyalty programme created to celebrate Shiseido’s 150th anniversary. Co-created with AI when Dall-E 2 was still in beta and was profoundly remarkable. Back then, we worked with a cohort of pioneer women in beauty and tech to create unique visuals with product- and industry-led insight text inputs.
Woven narratives - LFW
A geo-located AR activation for a London Fashion Week event hosted by CULT London and RED-EYE.
Together with an artist Ly Leova, we created an augmented reality installation, a character to celebrate the rich fashion culture of the city - from various culturally significant patterns to the iconic TFL motifs. They come together in a larger-than-life avatar at the heart of London’s street fashion in Shoreditch.
Like for this filter we made with Sony Music for Rage Against the Machine
Or this beauty filter for Esho Lipcare with a shader that was incredibly impressive for a very niche cohort of people.
And this digital mural for a Pepsico energy drink I had to create remotely because Covid
Augmented Reality
My creative career in London began when I decided to learn 3D and AR in the pandemic, and suddenly I got awestruck gasps at the reasonably social-distanced house parties.
Or this Christmas NSYNC filter for Sony Music that sent me back in times when rent and anxiety were equally ungraspable concepts for me.
Flare fxrp campaign
Over $130 billion in XRP currently sits idle, despite being one of the foundational crypto tokens in the world. The connection to sleep-themed renaissance art wrote itself, and the “homemade cutout collages” was the way into the crypto Twitter spotlight, where everything too polished raised too many brows.
