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Viva Les Bottom Feeders!

Brief

Create a launch campaign for a trading app in the space where every crypto app looks the same, and the sentiment is inherently suspicious.

❋ Insight

People trading options that expire the same day are seen as lesser traders, but in reality, they’re half of that entire market.

❋ Idea

The brand audience’s native language is cynicism and self-deprecating humour, 
so we used it to create an ad that embraces that. We wrote a hymn of the bottom feeders and make our wonky critters sing it with pride.

❋ Role

Solo creative. I took the project from the brief and offered several territories—from funny to aspirational—then created the visual world and characters in 3D. Together with the production team, we wrote the song and animated the video with a mix of 3D and AI animation.

❋ Fun fact

I sang the role of the Shrimp.

Reconnect with your body and mind as you escape the noise of everyday life.
Day One

Arrive & Meet

As everyone arrives, we take time to settle in, get comfortable, and begin connecting with those around us. The journey starts here.


Check-In

9:00 – 9:30am


Group Activity

11:00am


Lunch Break

12:30pm


Creative Workshop

2:00pm


Dinner

6:30pm


Day Two

Set Intentions & Reflect

Together, we pause to consider our goals, hopes, and direction. This is about aligning with ourselves and with the journey ahead. This is a chance to reconnect with what brought you here—your questions, your hopes, your turning points—and consider how they’ve shifted or deepened.


Check-In

9:00 – 9:30am


Group Activity

11:00am


Lunch Break

12:30pm


Creative Workshop

2:00pm


Dinner

6:30pm


Day Three

Look Forward & Wrap Up

We explore the possibilities beyond this moment, making space for growth, action, and forward momentum. As we end our time together, we honor the experience, the growth, and the connections made along the way.


Check-In

9:00 – 9:30am


Group Activity

11:00am


Lunch Break

12:30pm


Creative Workshop

2:00pm


Dinner

6:30pm


  • "What I love most is the flexibility. I can go at my own pace, revisit lessons, and keep learning whenever it works for me."

    Former Customer

  • "Even as a total beginner, I never felt lost. The step-by-step structure and encouragement along the way made all the difference."

    Former Customer

  • "This has been such a worthwhile investment in myself."

    Former Customer

How It Works

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